Project Brief

  • Recruitment campaign to recruit Associate Professors, Lecturers & Research Fellows for the School of Chemical and Environmental Engineering
  • Promote the School & develop new brand image
  • Produce a site to highlight leading research
  • Showcase the talent and achievements of the School and it’s individuals

Solution

We developed www.passion4engineering.com, an informative and engaging 4- page Campaign Site incorporating video and blogs. The site was designed to appeal to an international audience of Engineers. Jobseekers were directed to the site via online advertising which included an attractive enhanced advert and fully branded spotlight on button on jobs.ac.uk. We also organised the international advertising for the Campaign Site, which ran on specialist Engineering sites. These adverts were designed to complement the design of the Campaign Site.

Benefits

  • Developed a new brand for the School of Chemical and Environmental Engineering
  • Reduced advertising costs by following an online advertising strategy
  • Analysis of which media provided the most and successful applicants
  • Attracted excellent high quality, informed & committed candidates

Key Statistics

  • Campaign ran from 18th August to 5th September 2008
  • 3,647 Unique Visitors
  • 8,806 page views
  • An average of 192 page views per day with a peak of 463
  • A total of 143 applications received (not including studentships), 13 shortlisted for interview
Click on the picture to visit this Campaign Site

“The Campaign Site was excellent, jobs.ac.uk were able to collate our thoughts and ideas and use them to produce a targeted recruitment campaign matched to our needs and budget”.

Professor Nick Miles, Associate Dean, University of Nottingham